CSEA
Danny Donohue
Facebook Advertising
19 weeks
Adults 18+
in the US with
connections to
AFL-CIO and AFSCME
14,528,549
9,372
5,045
Likes
increased
778%
The ad and its results were closely monitored on a daily basis. As stats (specifically Clicks and Likes) started to decline, modifications were made to the ad to keep the creative fresh. The ad was changed twice over the course of the entire flight: the first time about 7 weeks in with a whole new ad, and then again 9 weeks later with new copy only and an adjustment to the targeting parameters which doubled the overall reach of the ad. Each change saw sharp increases in results.
Flight
6 weeks Surrounding major driving holidays
Target Audience
Adults
18-45
in New York
State
Impressions
11,356,637
Clicks
3,089
Likes
1,069
Results
Likes
increased
748%
CSEA
Don’t Zone Out
Facebook Advertising
Flight
4 weeks
Target Audience
Adults 18 +
in New York
State
Impressions
Clicks
Likes
Results
Likes
increased
1451%
CSEA
Repeal the Dark Deal
Facebook Advertising