Social Media

The ad and its results were closely monitored on a daily basis. As stats (specifically Clicks and Likes) started to decline, modifications were made to the ad to keep the creative fresh. The ad was changed twice over the course of the entire flight: the first time about 7 weeks in with a whole new ad, and then again 9 weeks later with new copy only and an adjustment to the targeting parameters which doubled the overall reach of the ad.  Each change saw sharp increases in results.