How We Operate

Strategic Planning – Agency principals are the primary contact to each client, bringing years of experience and imaginative, new thinking to client marketing opportunities. ᅠWe are thought leaders and innovators rather than order takers. ᅠClients benefit from the variety of client industries in which we operate. While we may oversee all communications efforts, we collaborate well with client internal and other external teams. ᅠOur strategic goal is to engage the audience then move them through the communications process.

ᅠᅠ ᅠ ᅠ ᅠ ᅠ ᅠ ᅠ Strong leadership

ᅠᅠ ᅠ ᅠ ᅠ ᅠ ᅠ ᅠ Reporting system that keeps you informed and in charge

ᅠᅠ ᅠ ᅠ ᅠ ᅠ ᅠ ᅠ Strategies that utilize every useful communication tool



Media Analysis, Negotiating and Buying – Our excellent reputation with the media give us an advantage in negotiating and maximizing schedule effectiveness and efficiency. We negotiate hard but fair. ᅠWe double negotiate. ᅠWe look beyond the quantitative numbers to the qualitative program environment and target audience life pattern. ᅠWe’re in touch with “what’s happening” and flexible to capitalize on emerging opportunities.

ᅠᅠ ᅠ ᅠ ᅠ ᅠ ᅠ ᅠ Drilled down media opportunities



Creative Development and Execution – Our writers and graphic artists are highly experienced in a wide array of subjects and media, a background that prepares us to perform with maximum versatility and creativity. We communicate in a simple, concise and straightforward manner. To do this effectively we not only need to know our business but our client’s business, and customer. A primary goal is to provide consistent brand reinforcement.

ᅠᅠ ᅠ ᅠ ᅠ ᅠ ᅠ ᅠ Creative that relates to and motivates your customer



Fiduciary Management – We provide strong management of our clients’ marketing investment and provide value for that investment. Dealing with outside suppliers and media we act, not as mere purchasers, but as negotiators, securing lower cost and/or added value for our clients. We are committed to project timetables and budgets. We have a clear focus on process quality and cost effectiveness.

ᅠᅠ ᅠ ᅠ ᅠ ᅠ ᅠ ᅠ Superior value for your investment

ALBANY, NY / 518.452.4200